The Challenge

/ Give a new identity to a brand that already has 20 years of experience, which was a pioneer in its origins, and which in its path, although discontinued, has been accumulating maturity and dimension. / Are we bringing the brand back? Or to present a new, bigger one, with concerns beyond what is recognized by the collective imagination? / Present a broader brand, capable of providing strong and innovative responses to an increasingly diverse and competitive market. / Show the new values of this maturity — depth and projection, closeness and confidence, through a positive, empathetic, striking image, effective in representing the values it defends. / This is what we set out to do, / give a new face to an inheritance. / Design a new dimension for the future of the Portgás brand.