The first edition of European Manufacturing Conference took place as a physical event in Brussels, co-organised by the European Factories of the Future Research Association (EFFRA), EIT Manufacturing and ManuFuture. During two days, policymakers and representatives from industry and society discussed how people, technology and innovation shape the future of Europe.

The visual concept is supported on the use of the compass as a representation of the 4 main themes on which the conference is oriented, this in coexistence with the idea of a radar, a metaphor for mapping, in the different quadrants, the projects and initiatives within this spectrum.

The logo reinforces the idea of encounter (event), within these 4 quadrants.